The Abu Dhabi National Oil Company (ADNOC) has been named as the most valuable brand in the Middle East region by Brand Finance, the world's leading brand valuation and strategy consultancy.
Adnoc is the first regional oil and gas company to be featured in the annual Brand Finance Global 500 report with a brand valuation of Dh32.69 ($8.9 billion).
It is one of five Middle East brands included in the list of the world's 500 most valuable brands, said a statement from Adnoc.
UAE Minister of State and Adnoc Group CEO Dr Sultan Ahmed Al Jaber said: "In line with the leadership's guidance, Adnoc has been undergoing a significant business transformation, underpinned by innovative partnerships and investments that are key to unlocking and maximizing value across our full portfolio."
"Adnoc's transformation and growth strategy has been supported by transparent, proactive and strategic communications and marketing, which have played a critical role in reinforcing the scale of our business, the size of our contribution to the UAE's economy, and the extent of our impact on the global oil and gas industry," he stated.
"This honour is a well-deserved recognition of the hard work and dedication of all our employees who are reshaping the company, as we forge ahead with our integrated 2030 growth strategy and further unlock, enhance and create value from all our resources," added Dr Al Jaber.
In addition to Adnoc, two other UAE brands - Etisalat and Emirates - have made it to the Brand Finance Global 500 list which is headed by Amazon and also includes IBM, Shell, Mercedes-Benz, Samsung and China's State Grid, Asia's most valuable B2B brand.
Brand Finance CEO David Haigh said: "As Adnoc leverages the opportunities being created by the evolving energy market, its brand value has demonstrated significant growth."
"Its debut in our ranking of the world's top 500 most valuable brands, and as the most valuable Middle East brand, is a testament to its on-going commitment to becoming the National Oil Company brand of the future and its role as a powerful catalyst for economic growth, diversification, in-country value creation and foreign direct investment into the UAE," he added.
Adnoc is the first regional oil and gas company to be featured in the annual Brand Finance Global 500 report with a brand valuation of Dh32.69 ($8.9 billion).
It is one of five Middle East brands included in the list of the world's 500 most valuable brands, said a statement from Adnoc.
UAE Minister of State and Adnoc Group CEO Dr Sultan Ahmed Al Jaber said: "In line with the leadership's guidance, Adnoc has been undergoing a significant business transformation, underpinned by innovative partnerships and investments that are key to unlocking and maximizing value across our full portfolio."
"Adnoc's transformation and growth strategy has been supported by transparent, proactive and strategic communications and marketing, which have played a critical role in reinforcing the scale of our business, the size of our contribution to the UAE's economy, and the extent of our impact on the global oil and gas industry," he stated.
"This honour is a well-deserved recognition of the hard work and dedication of all our employees who are reshaping the company, as we forge ahead with our integrated 2030 growth strategy and further unlock, enhance and create value from all our resources," added Dr Al Jaber.
In addition to Adnoc, two other UAE brands - Etisalat and Emirates - have made it to the Brand Finance Global 500 list which is headed by Amazon and also includes IBM, Shell, Mercedes-Benz, Samsung and China's State Grid, Asia's most valuable B2B brand.
Brand Finance CEO David Haigh said: "As Adnoc leverages the opportunities being created by the evolving energy market, its brand value has demonstrated significant growth."
"Its debut in our ranking of the world's top 500 most valuable brands, and as the most valuable Middle East brand, is a testament to its on-going commitment to becoming the National Oil Company brand of the future and its role as a powerful catalyst for economic growth, diversification, in-country value creation and foreign direct investment into the UAE," he added.
Source Link: www.tradearabia.com
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